ADF Soul
ADF Soul is a premium ready-to-eat food brand redefining convenience
with thoughtfully chosen ingredients and guilt-free indulgence. With years of demonstrated expertise in the B2B sector, the company was seeking to launch themselves into the D2C space with an exciting range of pickles, chutneys, dips and snacks, made with premium and ethically sourced ingredients.
A diverse product range inspired by global and local cuisine that strikes a balance between great quality and great taste, the brand was given a modern and elegant design facelift to signal quality, simple ingredients, while bright pastel shades and a contemporary type-system ensures the products remain consistent and remain eye-catching on shelves.
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Project completed at WhoaMama Design
2023-2024
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