Formerly known as Dessange, Visual Grammar required a rebrand to establish its own, distinct identity. Nestled on Cenotaph Road in Chennai, the salon boasts European-inspired architecture with elegant arches and a unique, unmissable store-front façade.

The visual identity synthesises modern sophistication with a vintage Parisian charm. A strong visual language that embraces the salon’s own luxurious space and offerings, the identity channels the brand’s focus on delivering premium and quality services with careful attention to every detail. The branding is also an attempt to celebrate and bring attention to the actual site of the salon, further establishing it as a landmark and place of tranquility.

This visual language has also been constructed bearing in mind the actual look and feel of the space, with colours, typography and imagery set to complement the rich and warm sensibilities.